When we kick-off an SEO campaign, your dedicated SEO consultant begins by doing a deep dive into your company, your website, your competitors and your industry. We put on our detective hats and use data to put together a roadmap for your website’s SEO.
- In-depth Competitor Analysis
- Site & Server Analysis
- Analyze 200+ On-Site SEO Factors
The content of your website is what users count on to help educate and guide them through the purchasing funnel. Whether you are discussing your company’s unique selling point or providing educational content through a blog post, we’ll provide topic suggestions, professional copy, and quality content to propel not only your website’s ranking but also your company’s growth.
- Website SEO Copy That Converts
- Long form Copy That Educates
- Informative Blog Posts That Intrigue
EARNED MEDIA & LINKS
Earned media and off-page SEO are crucial services for getting your site in front of your target audience. Our dedicated content marketing team will create new opportunities for website growth by helping your company build links (and relationships) with trusted experts in your industry.
- Content Promotion
- Relevant Mentions From Blogs/Press
- Viral Marketing Campaigns
From IA to UX, we make hundreds of changes both big and small to your website to help Google better understand who you are. With a dedicated web development team, our SEO agency can also take care of your technical SEO, helping you increase the usability, speed, and functionality of your website.
- Attention-grabbing titles & meta descriptions
- Improve usability
- Update Site Architecture
Our meticulous keyword research process is at the heart of our SEO services. The specific keywords we target help us define our audience and drive valuable traffic to your site. With relevant traffic heading to your website, your company can secure fresh leads, high-value sales, and more.
- Competitor Keyword Analysis
- Keyword Mapping Report
- Advanced Rank Tracking
Getting relevant, qualified search traffic to your site is just the beginning of our SEO optimization services. We partner with you to make sure that your website is driving visitors through the purchasing funnel in a clear, concise way. We believe in testing everything and making continual improvements to your SEO marketing strategy.
- Conversion Path Analysis
- Calls-to-action Improvements
- Continual Improvements Via ROI Tracking
How can SEO management services improve my online presence?
SEO is one of the best online marketing strategies to help your business improve its online presence, attract more traffic to its site, target qualified leads, and earn more conversions and revenue. That’s why SEO is a critical part of a successful business model.
However, SEO is more than just one strategy.
In fact, SEO means or describes an umbrella term for many smaller strategies that work together to improve your Google ranking (or rankings on another search engine) to create an effective conversion and revenue-generating machine — your website.
Let’s talk about some core SEO strategies that we use in SEO campaigns to optimize websites.
Without keyword research, you won’t rank or appear in the search results that have the highest chance of reaching your target audience. With any online marketing strategy, including SEO, it’s essential for your business to tailor your efforts to your ideal client or customer.
That’s why keyword research is critical to a successful SEO strategy.
It helps your company reach potential clients or customers by adapting to how they search. In your content, like a blog post or sales page, you use the keywords, phrases, or language that your audience does, which optimizes your content and persuades users that your company understands their needs.
For your company, that translates to phone calls, store visits, purchases, and more.
What is keyword research, though?
Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As you conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more.
Using these key terms in important locations on your website will help you rank highly for those key terms in search engine results pages, which is a great way to get more site traffic, and ultimately convert more customers.
Content Creation and Implementation
Content is what ranks in search engines, so without it, an effective SEO campaign is nearly impossible.
Content creation is based on your keyword research and includes the terms that you deem to be the most important to your business and industry. Whether you operate your business online or offline, you can use content to reach and convert your target audience.
There are many kinds of content, from blog posts to online guides, and all are beneficial to your website.
For example, a manufacturing SEO strategy may use blog posts to reach business buyers in the early stages of the buying funnel and online guides for buyers in the later stages. With content, companies can target every stage of the buying funnel.
Here are some of the most popular kinds of content and how they can benefit your site visitors.
Blogs: Google loves fresh content, so naturally, blogs are a great option since you update and add to them often. Blogs are usually short pieces of content, around 1,000 words or less, that give personal insight into an industry-related topic. People love to follow blogs because they contain helpful tips and personalized information for your target customers.
Service pages: Service pages are pages on your website that detail the services you offer. These are beneficial because potential clients love to read about what they’re getting before they commit. Your service pages are a great place to inform visitors about what’s included in each of your service offerings, pricing for those services, and more.
Product pages: Much like service pages, product pages give descriptions and images of the products that you offer. These pages inform users about the specific items that you sell and include information like dimensions, color availability, size availability, ingredients or materials, etc. These pages are important because they can really make or break sales depending on the information you provide.
Longform content: Longform content is content that is over 2,000 words long, and it provides lots of useful, beneficial content to readers about topics related to your industry. For example, if you run a manufacturing business, you could write a longform article about a specific kind of material you use. The point of longform content is to be an extensive look into a detailed topic and provide the only resource a user should need to fully understand that subject.
With compelling and optimized content, plus specific keyword targeting and a dedicated SEO expert, WebFX can give your business a competitive SEO plan that provides a consistent source of revenue for your company.
On-page SEO is an essential part of all SEO strategies. Whether you’re looking to appear in Google searches (or search results on other search engines, like Bing or Yahoo!), you need to optimize your site for on-page SEO factors.
For some background, on-page SEO refers to performing SEO on your website.
That means you’re focusing on factors like the content, speed, and design of your webpages. SEO strategies can also target off-page SEO features, which our SEO packages do. You can learn more about off-page factors on this page or explore our beginners guide to SEO.
Now, as your SEO service provider, we take a 360-degree approach to on-page SEO by focusing on:
Page speed: If your page doesn’t load in three seconds or less, you can bet that some users will navigate away from your page to find another resource that loads more quickly. Page speed is an important SEO factor because it not only helps users to have a good experience, but Google appreciates it. (if your pages load quickly).
Inclusion of multimedia: If you only have large walls of text on your website, your readers will likely become bored and grow unengaged with your content. To avoid this issue, and to keep users on your pages for longer periods of time, use elements like images, graphics, and videos. When you include these interactive elements, you allow users to become fully engaged with your content.
Responsive on all devices: To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website is responsive. This means that your pictures look great on a mobile device and that forms are large enough to fill out — even on a small screen. This is a huge plus for site visitors and sends great signals to Google about your website.
Quality of your content: Speaking of high-quality content, you need to create it if you want to receive high-quality links. You need to ensure that your website provides content with a high word count (Google loves long content), easy readability, fast load speed, and unique information. These all send great signals to Google and help you to rank higher in results pages.
These are just three of the many on-page SEO tactics our digital strategists use to optimize your website as a part of our SEO marketing services. If you’re interested in learning more, check out our on-page SEO or download our handy checklist for on-page SEO!